This section is a brief overview and describes some of the many
ways that GMCVB partners can get involved in our sales and marketing
programs, plan future sales strategies, target key markets, schedule
future promotional activities and develop new business contacts.
Partnership Benefits Fast Facts:
- Listing on GMCVB website (www.MiamiandBeaches.com) with live
link to partner’s own website.
- Access to Convention Calendar and meeting planner contact information.
- Listing in appropriate publications: Meeting Planner, Travel
Planner, Vacation Planner (English and Spanish versions) &
Pocket Guide.
- Access to GMCVB partner activities, events, partner mixers and
referral luncheons.
- Receive Bill Talbert’s weekly What’s Happening newsletter.
- Monthly Sales Leads (if applicable).
- Special Offers/Promotions for GMCVB partners.
- Online Partnership Directory on B2B site.
- Partners play a vital role by contributing key elements to sponsor
Familiarization (FAM) Tours. Opportunities are available throughout
the year. FAM clients include meeting planners, tour operators
and media.
- An extensive media contact list is available to promote partner
products and services.
- A bi-weekly PR Alert keeps GMCVB partners apprised of upcoming
publicity and industry opportunities.
- Specific and customized market research reports are available
to partners of the GMCVB.
Sales Missions - The GMCVB conducts national
and international sales missions targeting existing and emerging
markets to promote Greater Miami and the Beaches as the destination
of choice for travel agents and tour operators for travel trade
promotion and selling the area for convention, meeting and association
executives. Opportunities exist for partners to attend missions with
our sales staff.
Trade Shows - Throughout the year Tourism Sales
and Convention Sales create special exhibits designed to target
key decision makers at important industry trade shows. Opportunities
exist for partners to attend trade shows with our sales staff for
a discounted price or to send brochures for distribution at the
shows.
Sales Leads - Leads from tourism trade shows
and sales missions are sent to corporate partners on a regular basis.
The Convention Sales Department generates sales leads for partner
hotel properties.
Convention Calendar
- This online calendar is presents the reported meetings, conventions
and trade shows scheduled in the area through the year 2016. Listings
include the organization, address, key contact, telephone number,
and convention facility or headquarter hotel. The best way to reach
meeting planners about prospective business is to send a letter
and brochure a year before the booked meeting.
For more information, please call 305/539-3037, or e-mail
meetings@gmcvb.com
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Greater Miami & The Beaches Vacation Planner
- This annual guide includes sensational photography, user-friendly
maps, and an extensive calendar-of-events section. The popular guide
provides informative listings of consumer-oriented GMCVB partners
and serves as the primary fulfillment piece in response to advertising.
Hard-cover editions of the Vacation Planner are available in guest
rooms in 300 hotels within Greater Miami and the Beaches.
Greater
Miami & The Beaches Guía de Vacaciones
- This soft cover guide is a Spanish-language version of the
Vacation Planner. Guía de Vacaciones is geared toward
leisure travelers to Greater Miami and the Beaches and provides international visitors with information on dining, shopping,
attractions and more. Please note that The Guía de Vacaciones is an online publication only (not available for order), and is
ideal for you to expand your reach and target international,
Spanish-speaking travelers before they arrive in Miami.
Greater
Miami & The Beaches Pocket Guide - This annual
publication is a compact version of the
Vacation Planner. The Guide includes colorful photography, user-friendly
maps and a comprehensive calendar-of-events section. The guide provides
informative listings of consumer-oriented GMCVB partners and is distributed
to convention and meeting delegates.
Greater Miami &
The Beaches Travel Planner - This annual guide,
distributed worldwide, provides travel trade professionals with
a complete reference to Greater Miami's accommodations, ground services,
sightseeing, entertainment and local services.
Greater
Miami & The Beaches Meeting Planner
- This comprehensive annual guide provides one-stop shopping for
meeting, convention and trade show planners. The guide serves as
a vital resource that highlights facilities and services to ensure
successful meetings. It also serves as a local networking tool for
partners.
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GMCVB Printed Publications - To advertise in any
of our publications: Vacation Planner, Travel Planner, Meeting
Planner, or Pocket Guide, please contact Luis Sardinas, Vice
President of Sales, Herald Custom Publishing, at 305/321-8037 or
email lsardinas@herald.com;
Account Representative Shawn Paulus at 305/376-5283 or email spaulus@herald.com;
Account Representative Lori Castle at 305/376-5252 or email lcastle@herald.com.
GMCVB Online - To advertise on this website, www.MiamiAndBeaches.com,
please contact Susan Boley, Director of Online Marketing, Herald
Custom Publishing, at 305/376-2747, or email sboley@herald.com.
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Market Research Reports - The GMCVB produces online
profiles on visitors, demographics, expenditures and other valuable
marketing information. GMCVB research is conducted by an established
independent research firm. Market research reports, including specific
and customized report, are available to partners of the GMCVB.
For more information please call Bill Anderson, Director of Planning
and Research, at 305/539-3065, or e-mail
research@gmcvb.com
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Media Contact List - An extensive list of the
travel media is available to promote partner products and services.
PR Alert - A bi-weekly newsletter keeps GMCVB
partners apprised of upcoming publicity and industry opportunities.
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Familiarization (FAM) Tours - One of the most
effective ways of selling the destination is to bring key decision-makers
to the destination. The GMCVB arranges well-planned itineraries
to allow participants to experience first-hand the many attributes
of Greater Miami and the Beaches. FAM clients include meeting planners,
tour operators and media. partners play a vital role by contributing
key elements to sponsor FAM tours and opportunities are available
throughout the year.
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Talbert
Talks Travel - Stay up to date on the latest industry
news with our weekly newsletter. Find out about new hotel openings,
partner Business Card Exchanges, upcoming meetings and conventions,
and scheduled trade shows and sales missions that feature opportunities
for partner participation.
Program of Work Master Calendar
- An at-a-glance summary of the Marketing and Tourism and Convention
Sales and their respective programs of work including scheduled
trade shows and sales missions that feature opportunities for partner
participation. Click here
to obtain a Program of Work Calendar.
Partner Business Card Exchanges - These monthly
events provide an opportunity to network among the partnership, display
partner collateral and meet GMCVB staff. The events are held throughout
Miami-Dade County, showcasing partner hotels, event venues and specialized
facilities. Opportunities are available for partners to host this
event and showcase their facility.
New Partner Programs - Several unique opportunities
are provided to partners upon joining the GMCVB. One is our online
New Partner Showcase, which provides all new and existing partners
with a description of each new partner organization.
GMCVB Website and Partner Links - Each partner
listing on the GMCVB web site includes a reference to that partner's
web site. Partners who have a web address are hyperlinked from the
GMCVB website.
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