#SoMiami Giveaway Rules

So Miami Sweeps
So Miami Sweeps

The #SoMiami Sweepstakes




Official Rules


The #SoMiami Sweepstakes (“Promotion”) begins at 12:00 p.m. Eastern Time (“ET”) on April 6, 2015 and ends at 11:59 a.m. ET on June 26, 2015 (“Promotion Period”).


ELIGIBILITY: Open to legal residents of the fifty (50) United States and the District of Columbia, 18 years of age or older. Employees (and their immediate families (parent, child, spouse or sibling and their respective spouses, regardless of where they reside) and those living in their same households, whether or not related) of Greater Miami Convention & Visitors Bureau (“Sponsor”), Current Lifestyle Marketing, and their respective parents, affiliates, subsidiaries and advertising and promotion agencies are not eligible to participate. By participating, individuals agree to be bound by these Official Rules and the decisions of the Sponsor, which are binding and final on matters relating to this Promotion. If you are employed by a company or business, please make sure your participation in this Promotion does not violate any of your company’s policies. Promotion is subject to all applicable federal, state and local laws. Void where prohibited by law. This Promotion is in no way sponsored, endorsed, or administered by, or in association with Twitter, Instagram or Facebook. You understand that you are providing your information to Sponsor and not to Twitter, Instagram or Facebook. The information you provide will be used for the purposes of Promotion administration.


HOW TO SUBMIT AN ENTRY: During the Promotion Period, there are four (4) ways to enter:

1. Facebook: Log-in to your Facebook account and post your “So Miami” photo and include the hashtag #SoMiami (each, an “Entry”). A Facebook account is required to enter via Facebook and is available for free at www.facebook.com

2. Twitter: Log-in to your Twitter account and tweet your “So Miami” photo and include the hashtag #SoMiami to receive one (1) Entry. A Twitter account is required to enter via Twitter and is available for free at www.twitter.com

3. Instagram: Log-in to your Instagram account and post your “So Miami” photo and include the hashtag #SoMiami to receive one (1) Entry. An Instagram account is required to enter via Instagram and is available for free at www.instagram.com.

4. Mail-in: To receive one (1) Entry without posting a photo on social media, on a 3" x 5" piece of paper, hand-print your name, complete address, daytime and evening telephone numbers (area code included), and date-of-birth, and mail entry in a properly stamped #10 envelope to: Current Lifestyle Marketing, 875 North Michigan Avenue Suite 2700, Chicago, IL 60611.  Mail-in Entries must be postmarked by June 30, 2015 to be eligible.

In addition to the #SoMiami hashtag, individuals will have the option to include any of the following hashtags with their Entry based on the Miami neighborhood they may have referenced in their Entry. Including any of the below hashtags is optional and doing so will not increase or decrease your chances of winning a prize.




South Beach




Historic Overtown


Downtown Miami


Little Haiti




North Beach


Bal Harbour


Little Havana


Coconut Grove


Coral Gables


Key Biscayne






The Everglades


Sunny Isles Beach




Limit of five (5) Entries per person per day, regardless of method used to participate, however with the exception of the mail-in Entries, each Entry submitted each day must be substantially different from other Entries posted. Entries received from any person, email address or social media channel in excess of the above stated limitation will be void. All online Entries must be received by 11:59 a.m. on June 26, 2015 to be eligible. Entries generated by script, macro or other automated means and Entries by any means which subvert the Entry process are void. By participating, you agree that the Released Parties (as defined below) are not responsible for any use of your Entry by third parties.


REQUIREMENTS OF ENTRIES: Entry may not contain, as determined by the Sponsor, in its sole discretion, any content that:

  • is sexually explicit or suggestive; violent or derogatory of any ethnic, racial, gender, religious, professional or age group; profane or pornographic; contains nudity;
  • promotes alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing); promotes any activities that may appear unsafe or dangerous; promotes any particular political agenda or message;
  • is obscene or offensive; endorses any form of hate or hate group;
  • defames, misrepresents or contains disparaging remarks about other people or companies;
  • contains trademarks, logos, or trade dress (such as distinctive packaging) owned by others (excluding Sponsor’s logos and trademarks which will be permitted);
  • contains any personal identification, such as personal names, e-mail addresses or street addresses;
  • contains copyrighted materials owned by others (including photographs, sculptures, paintings, and other works of art or images);
  • contains materials embodying the names, likenesses, voices, or other indicia identifying any person, including, without limitation, celebrities and/or other public or private figures, living or dead;
  • contains look-alikes of celebrities or other public or private figures, living or deceased; or

violates any applicable law.


Entry must be in English, be the original work of the entrant, may not have been previously published, may not have won previous awards, and must not infringe upon the copyrights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity. If the Entry contains any material or elements that are not owned by the entrant, and/or which are subject to the rights of third parties, the entrant is responsible for obtaining, prior to submission of the Entry, any and all releases and consents necessary to permit the use and exhibition of the Entry by Sponsor in the manner set forth in these Official Rules, including, without limitation, name and likeness permissions from any person or any third-party who appears in or is identifiable in an Entry. Sponsor reserves the right to request proof of these permissions in a form acceptable to Sponsor from any entrant at any time. Failure to provide such proof may, if requested, render Entry null and void. By submitting an Entry entrant warrants and represents that he/she and the person or third-party who appears in or is identifiable in the Entry consent to the submission and use of the Entry in the Contest and to its use as otherwise set forth herein.


RANDOM DRAWINGS/ODDS: Three (3) potential winners will be selected in a random drawing held on or about July 15, 2015 from among all eligible entries received throughout the Promotion Period. Odds of winning a prize depend on the number of eligible entries received.


WINNER NOTIFICATION: Potential winners will be notified by mail, phone, e-mail, Twitter direct message, Facebook or Instagram comment and potential winners may be required to execute and return an affidavit of eligibility, a liability release and, where lawful, a publicity release within seven (7) days of date of issuance. If such documents are not returned within the specified time period, prize notification is returned as undeliverable, Sponsor is unable to contact a potential winner or a potential winner is not in compliance with these Official Rules, prize will be forfeited and, at Sponsor’s discretion, an alternate winner may be selected for the applicable drawing. If a potential winner is an eligible minor in his/her jurisdiction of residence, prize may be awarded in the name of his/her parent or legal guardian who will be responsible for fulfilling all requirements imposed on winner set forth herein.


PRIZES (3): Each winner will receive a digital camera, a $100 pre-paid gift card, and Miami swag. The Approximate Retail Value (“ARV”) of each prize package: $550.


PRIZE CONDITIONS: All federal, state and local taxes, and any other charges and incidental costs associated with prize acceptance and use not specified herein as being provided are the sole responsibility of the winners. Winners may not substitute, assign or transfer prize or redeem prize for cash, but Sponsor reserves the right, at its sole discretion, to substitute prize (or portion thereof) with one of comparable or greater value. Total ARV of all prizes: $1,650.

GENERAL CONDITIONS:  By participating, each participant agrees: (a) to abide by these Official Rules and decisions of Sponsor and its designees, which shall be final and binding in all respects relating to this Promotion; (b) to release, discharge, indemnify and hold harmless Sponsor, Current Lifestyle Marketing, Twitter, Instagram, Facebook and their respective parents, affiliates, subsidiaries, members, franchisees and licensees, and advertising and promotion agencies, and the respective officers, directors, shareholders, employees, agents and representatives of the forgoing (collectively, “Released Parties”) from any and all injuries, liability, losses and damages of any kind to persons, including death, or property resulting, in whole or in part, directly or indirectly, from participant’s participation in the Promotion or any Promotion-related activity or the acceptance, possession, use or misuse of any item awarded; and (c) to the use of his/her name, voice, photograph, Entry, image and/or likeness for programming, advertising, publicity and promotional purposes in any and all media, now or hereafter known, worldwide and on the Internet, and in perpetuity by Sponsor, and their designees, without compensation (unless prohibited by law) or additional consents from participant or any third party and without prior notice, approval or inspection, and to execute specific consent to such use. By participating, participant also agrees not to release any publicity or other materials on their own or through someone else regarding their participation in the Promotion without the prior consent of the Sponsor, which either may withhold in its sole discretion. 


MISCELLANEOUS: Released Parties are not responsible for lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, undelivered, or garbled Entries or tweets, or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), websites, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Promotion, including, without limitation, errors or difficulties which may occur in connection with the administration of the Promotion, the processing or review of Entries, the announcement of any prize, or in any Promotion-related materials. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Promotion. Released Parties are not responsible for injury or damage to any person's computer related to or resulting from participating in this Promotion or downloading materials from or use of websites. Persons who tamper with or abuse any aspect of the Promotion or websites, who act in an unsportsmanlike or disruptive manner or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified and all associated Entries will be void. Should any portion of the Promotion be, in Sponsor’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or Entry of Entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Promotion (or portion thereof) and, if terminated, at its discretion, select the potential winners from all eligible, non-suspect Entries received prior to action taken. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE WEBSITES OR UNDERMINE THE LEGITIMATE OPERATION OF THE PROGRAM MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK ANY AND ALL REMEDIES AVAILABLE (INCLUDING ATTORNEYS’ FEES) FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.


LICENSE/USE OF ENTRY:  By submitting an Entry, and to the extent allowed by law, you grant the Released Parties a perpetual, worldwide, royalty-free, non-exclusive, sub licensable, unconditional and transferable license to edit, modify, cut, rearrange, add to, delete from, reproduce, encode, store, modify, copy, transmit, publish, post, broadcast, display, adapt, exhibit and/or otherwise use or reuse your Entry, name, photo, and biographical material including, but not limited to, all materials submitted in connection with the Promotion in any and all media, throughout the world, and in any manner, for trade, advertising, promotional, commercial, or any other purposes without further review, notice, approval, consideration, or compensation to entrant or any third party.


ARBITRATION: Except where prohibited by law, as a condition of participating in this Promotion, participant agrees that (1) any and all disputes and causes of action arising out of or connected with this Promotion, or any prize provided, shall be resolved individually, without resort to any form of class action, and exclusively by final and binding arbitration under the rules of the American Arbitration Association and held at the AAA regional office nearest the participant; (2) the Federal Arbitration Act shall govern the interpretation, enforcement and all proceedings at such arbitration; and (3) judgment upon such arbitration prize may be entered in any court having jurisdiction. Under no circumstances will participant be permitted to obtain prizes for, and participant hereby waives all rights to claim, punitive, incidental or consequential damages, or any other damages, including attorneys' fees, other than participant's actual out-of-pocket expenses (i.e., costs associated with participating in this Promotion), and participant further waives all rights to have damages multiplied or increased.


CHOICE OF LAW: All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of participant and Sponsor in connection with the Promotion, shall be governed by, and construed in accordance with, the substantive laws of the State of Florida, USA.


NAMES OF WINNERS: For the names of the winners, available after July 11, 2015, send a self-addressed, stamped, envelope by August 11, 2015 to: #SoMiami Sweepstakes Winner’s List Request, Current Lifestyle Marketing, 875 North Michigan Avenue Suite 2700, Chicago, IL 60611.


SPONSOR: Greater Miami Convention & Visitors Bureau, 701 Brickell Avenue, Suite 2700, Miami, FL 33131.