Explore Lincoln Road on South Beach

By Kara Franker

What to do on Lincoln Road.

There’s little that compares to a day on Lincoln Road. Perfect for shopping, dining and people-watching alike, this open-plan, miles-long outdoor mall is built for pedestrians only. Wake up early for a cup of coffee at one of its casual cafés and spend the day strolling in and out of trendy restaurants, boutiques and fine art galleries. With awe-inspiring window displays and street performers sure to catch your attention, a day on Lincoln Road is a day well spent.

Where to Shop

Britto Gallery on South Beach's Lincoln Road
When it comes to shopping, there’s nowhere on Miami Beach you want to be other than Lincoln Road. The promenade is lined with everything from food stands and restaurants, to local vendors and big-name designers. Stroll from Washington Avenue to Alton Road, and peruse the handcrafted jewelry, origami and homemade wares strewn on card tables or dotting textiles laid out on the ground. Go on a weekend, and you’ll see food market stands selling everything from local produce and homemade salsas, to organic spices, cold-pressed juices, bakery treats and more.

And of course, Lincoln Road is home to a wide variety of name brand stores. From giant, multi-level shops like H&M and Forever 21, to brands like J. Crew, Lacoste, Madewell, Scotch & Soda and John Varvatos, this verified shopping street has something for everyone.

There are also shops like Books & Books– an independent bookstore that doubles as a café – your neighborhood Apple store, and even a Romero Britto gallery, celebrating one of Miami’s most popular hometown artists.

Where to Eat

Juvia Miami
Lincoln Road has no shortage of places to grab lunch, dinner, an afternoon cup of coffee, a casual drink or even a fancy dinner. For a coffee with a side of people-watching, choose from more than a dozen cups of perfectly-made java at Nespresso, or hop over to Books & Books and pick up a good book to read while you sip.

For a nice lunch or dinner, try Meat Market. Sit back in an intimate ambiance, sip on a good vintage, munch on bites from the haute crudo bar, and for a real treat, order the fried lobster mac & cheese burger: a certified Angus chuck and short rib patty topped with Applewood smoked bacon and gouda cheese.

At SushiSamba Miami Beach, get a taste of Japan, Brazil and Peru with its drink, sushi, sashimi, and small and large plate menus of inventive favorites like tiger shrimp tempura, local pork belly confit, Japanese Wagyu, pisco sours, Sake cocktails and more.

Head to Haven for electric vibes, a good social scene, tasty food and artistic cocktails like the “GuaVa”– a mix of botanist gin, lime, basil, and of course, guava nectar. To pair those quality drinks with stunning views, hit Juvia. Located on top of a parking garage, this terrace bar-restaurant boasts sexy patrons, top-notch drinks, and some of the best views the Magic City has to offer.

What to Do

Colony Theatre on Lincoln Road
The best thing to do on Lincoln Road is shopping and eating, but if that’s not your thing, take advantage of its iconic architecture and nightlife.

Lincoln 1111

Lincoln 1111 BUilding on Lincoln Road

In terms of architecture, few are more impressive than the 1111 Building. Home to Juvia, this is a towering, open-style parking garage that actually looks more like a spaceship than a car park. It’s across the way from a movie theater, boasts gorgeous Japanese-style fountains and gardens, and was designed by none other than the prestigious Herzog & de Meuron architecture firm.

Just down the street, iconic Art Deco buildings have been transformed into modern-day stores and bars. The Colony Theatre, for example, was once home to Paramount Pictures in the 1930s; and today, it puts on music, dance, opera, comedy, and film shows in its now-refurbished venues. The Lincoln Theatre now houses a multi-level H&M store, and even in Lincoln Road’s more modern storefronts, remnants of Miami Beach’s architectural past still exist.

The nightlife on Lincoln Road offers a little something for everyone. The Euro-style café, Segafredo, has couches and outdoor tables perfect for a late-night cocktail with close groups of friends – while Haven keeps the electric cocktails coming all night long.

For an authentic nightclub experience, head to SET. Here, you’ll find trendy locals lined up on a red carpet, top DJ’s playing the hottest beats, and Miami’s finest out to have a night to remember.

You’ve never seen a parking garage this beautiful, guaranteed. 1111 Lincoln Road is a parking garage where people get married, a developer with a vision calls home, a world class architecture firm designed, a high-end boutique is located, anyone can eat a burger – and yes, park their car.

When 1111 Lincoln Road was still just a rising pile of concrete and construction dust the city was already abuzz. It was clear that this building, on the very visible and highly trafficked corner of Alton and Lincoln Road on Miami Beach, was going to be different. When word started to spread that it would be a parking garage, shopping, and dining “experience” designed by the architectural team Herzog & de Meuron, fresh off the Beijing Olympics Bird’s Nest Stadium, the city was officially intrigued.

Upon its opening in 2010 it was clear that 1111 Lincoln Road, the $65 million parking garage, was more than just a solution to a parking problem. The beautiful structure, equal parts distinctive design and functional retail space, quickly became a buzzed about topic. The interesting retail choices, from a burger joint notorious in New York for a long line to a Nespresso Café and a tucked away gift shop with designer labels, kept the locals talking, the design community intrigued and visitors stopping by.

The Building

The concrete and glass building has 300 parking spaces and 360 degree views of the city, the bridge to Miami Beach, and of course, the beach itself. It features seven exposed concrete slabs supported on zig –zagging concrete columns. The structure is flooded with natural light and is one of the best places in the city to watch the sunset. There are no exterior walls and the high ceilings (up to 34 feet high, much taller than an average garage) are meant to capture the essence of Miami Beach – “all muscle without the cloth.”

It takes a man with a plan and a team of experts to execute a vision like 1111 – a parking garage that isn’t an eye sore – and Miami developer and art collector Robert Wennett was that man. When Wennett, whose previous development work was in Manhattan’s Meatpacking District and Washington D.C’s Dupont Circle, bought the space in 2005 he knew he wanted to incorporate the existing structure, a 60’s era banking building, develop a parking structure, and build a home for himself and his partner on the top floor. It was a tall request but famed architecture firm Herzog & de Meuron, a Swiss firm with international reach (The Olympic Bird’s Nest in Beijing, the transformation of the Tate Modern gallery in London), were up for the challenge.

Herzog & de Meuron specialized in urban plans such as this and found a cohesive way to integrate the old building into the plan for the new one. They played with a balance of opposites – an open building to contrast with the closed, boxy building that had long stood on the grounds. As for the other requests, retail and dining spaces, and the 5,200 square foot home with a pool above the bank on the top floor they were woven into the design; in fact, the home is intrinsic to the design of the garage that most don’t even know it’s there – even if they’ve parked right next to it.


1111 Lincoln Road offers much more than parking, with a view. Its home base for some of the most inventive retail spots in the city. The 16 retail spaces are a uniquely curated bunch, all “concept stores.”

If you’re shopping for clothes you’ll want to make the first stop at Alchemist, a designer boutique specializing in high-end duds for the aesthete. They’re located both on the 5th floor and on the main level. Labels include top contemporary names in the fashion world like Peter Pilotto, Dries Van Noten, Rodarte, Rick Owens and Isabel Marant.

Other notable stores for the high-end shopper include Osklen, a Brazilian label that feels perfectly at home transplanted from beachy Rio to the middle of Miami Beach, Adidas SLVR and Y3 both specializing in high-concept athletic clothing and accessories, artsee a boutique with only eyewear by eyewear designers, Taschen an outpost for the most beautiful books you can find and so much more.


Juvia, the penthouse restaurant atop 1111 Lincoln, is a uniquely 1111 Lincoln Road kind of place; the DJ was imported from France, a vertical garden greets you at the entrance, and of course, the food is delicious, just as good, if not better, than the view. The restaurant features both inside and outside seating, an open kitchen and a bar. The food is Asian meets Peruvian, all prepared with the meticulous technique of the French, and the cocktails are curiously crafted and include ingredients you may not recognize or expect to see on a drink list, but are sure to be delicious.

You can host events of your own on the 7th floor with 1111 Lincoln Road Special Events. Corporate events, parties and even weddings have taken advantage of the unusual space and architectural beauty for parties that can accommodate up to 700 people and still feel intimate against the 360 degree view of the city.

For a low-key but very delicious burger with a cult following head over to Danny Meyer’s Shake Shack. The New York transplant has found as fervid a following with Miami natives and visitors. For a taste of why it’s so popular order the Shack Stack, a burger with a Portobello mushroom stuffed with cheese, fries and a shake all made with high quality ingredients.

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