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Destination Miami

A strategic plan to guide the future of Greater Miami and the Beaches’ Travel & Tourism Industry.

Greater Miami and the Beaches continues to enjoy record numbers of domestic and international visitors and expenditures. In order to ensure our continued success, the Greater Miami Convention & Visitors Bureau (GMCVB) embarked on a process to develop a 2013-2017 Strategic Plan for our Travel and Tourism Industry.

About The Plan

The GMCVB is proud to have embarked on a strategic planning process that is comprehensive in scope and inclusive in design. This is not a marketing plan; rather, it is a roadmap for identifying and taking action on the critical issues that will drive the Travel and Tourism Industry forward for the next five years.

The GMCVB wishes to express its sincere gratitude to all those who contributed to developing this plan — the culmination of more than a year’s work including input from elected officials, industry stakeholders, and a broad-based community. 

Destination Miami: Strategic Plan — The Future of Greater Miami and the Beaches’ Travel & Tourism Industry 2013-2017 identifies a series of key recommendations, goals and objectives; and ways to effectively accomplish them to ensure that Travel and Tourism — Greater Miami’s #1 Industry — continues to thrive. The GMCVB is committed to leading the effort in the successful implementation of this Strategic Plan. To view a pdf of the plan, click here.

The Key Recommendations outlined in the plan include:

  • Renovation/redevelopment of the Miami Beach Convention Center (MBCC)
  • Improve taxi cab standards and development of a for-hire town car/limousine system
  • Enhancement of service culture and product
  • Continue and strengthen focus toward a combination of broad international marketing and targeted domestic diversity marketing
  • Enhance the GMCVB's online marketing presence and capabilities

For any questions or comments about the plan, kindly contact StrategicPlanManager@GMCVB.com.

Town Hall Meetings

As part of the Strategic Planning process, a series of five Town Hall Meetings were organized across Miami-Dade County to solicit feedback about Greater Miami's Travel and Tourism Industry. Hundreds of public/private sector tourism stakeholders and the general public participated.


Destination Miami Resources