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Destination Miami


Welcome to Destination Miami, a strategic plan for the future of Miami-Dade County’s travel and tourism industry. For nearly a year, the Greater Miami Convention & Visitors Bureau (GMCVB) embarked on the most comprehensive communitywide engagement endeavor in the history of the organization. The GMCVB held 15 town hall meetings throughout Miami-Dade County, more than 85 one-on-one interviews with industry and government leaders, four focus group sessions, eight facilitation meetings with specific industry segments and surveys with meeting planners and tour operators. The resulting strategic plan sets the 5-year roadmap for ensuring the resiliency of the travel and tourism industry of Greater Miami. We invite you to click below and review the plan available in English, Creole and Spanish.

For any questions or additional information about the Strategic Plan, please contact us at:

View the Plan