Marketing Tools
- January 01, 2001
Print Exposure
Greater Miami & Miami Beach Pocket Guide
Pocket sized version of the visitors guide distributed in-market to consumers as well as convention delegates. (circ. 100,000)
Visitor Center Exposure
4” x 9” brochures can be displayed at the concierge desks at multiple Visitors Center at no additional cost! Brochures must be provided by partner.
Online Exposure
Enhanced GMCVB Website listing with a dedicated webpage which features your photo gallery (up to 8 images), videos, description, address, website and contact information. Offers exposure in 7 languages to over 6.2 million unique site visitors each year.
Ability to upload consumer special offers, partner-to-partner discounts and update partner listing information.
Online GMCVB Partner Directory Listing. (for B2B opportunities)
Advertising Opportunities
Opportunity to take advantage of co-op, online and print advertising programs throughout the year to stretch your marketing dollars.
View GMCVB's co-op advertising opportunities.
View GMCVB's website advertising opportunities.
Sales Opportunities
Sales Missions
The GMCVB conducts national and international sales missions targeting existing and emerging markets to promote Greater Miami & Miami Beach as THE destination of choice for travel agents and tour operators for travel trade promotion and selling the area for convention, meeting and association executives. Opportunities exist for partners to attend missions with our sales staff.
Trade Shows
Throughout the year Tourism Sales and Convention Sales create special exhibits designed to target key decision makers at important industry trade shows. Opportunities exist for partners to attend trade shows with our sales staff for a discounted price or to send brochures or gifts for distribution at the shows.
Sales Leads
Leads from tourism trade shows and sales missions are sent to relevant partners on a regular basis. The Convention Sales Department generates sales leads for partner hotel properties.
Convention Calendar
Access to GMCVB online Convention Calendar. This online calendar presents the reported non-confidential meetings, conventions and trade shows scheduled in the area for the coming months and years.
Media Relations
Inclusion in relevant PR and Industry Newsletters. News announcements are translated into several languages and distributed to several key global markets.
- Opportunity to participate in Local Media Press Tours.
- Opportunity to participate in Press Missions in key markets.
- Access to Local Media List.
Fam Tours
One of the most effective ways of selling the destination is to bring key decision-makers to the destination. The GMCVB arranges well-planned itineraries to allow participants to experience first-hand the many attributes of Greater Miami & Miami Beach. FAM clients include meeting planners, travel agents, and tour operators. Partners play a vital role by contributing key elements to sponsor FAM tours and opportunities are available throughout the year.
Market Research
- Access to tourism market research data.
- Access to Digital Image Library.
- Access to GMCVB Partner Database.
- Free MBWM Customer Service Certification Training
- Invitations to GMCVB monthly networking events, including annual partner expo.
Promotional Opportunities
- Promotional opportunities via GMCVB social media channels including Twitter (120k+ followers) and Facebook (450k+ fans).
- Opportunity for inclusion in GMCVB President's Weekly Newsletter.
- Opportunity for inclusion in GMCVB Monthly Partner Newsletter.