Digital Pass Brings Breweries Together in New Promotional Tool for Travelers

MIAMI, FL (April 7, 2022) — The Greater Miami Convention and Visitors Bureau (GMCVB) announced a brand-new initiative to promote the city’s craft beer scene. A free mobile-exclusive digital pass will allow visitors and locals to check in and redeem discounts at local participating craft brewery locations across the city. Simply called the Miami Craft Beer Pass, it will launch officially on April 7, just in time for National Beer Day.

The Miami Craft Beer Pass is a free mobile-exclusive digital pass instantly delivered to a customer’s phone via text and email with no apps to download. It invites customers to check in to redeem great offers, deals and discounts and is also gamified, allowing them to earn their way to their very own limited edition Miami Craft Beer Koozie when they visit 5 or more locations along the Miami Craft Beer trail. The Craft Beer Pass will launch with key partners and intends to grow participation. Current partner breweries include:

Beat Culture Brewery & Kitchen
Cerveceria La Tropical
EST.33 Thai Craft Brewery & Kitchen
Prision Pals Brewing Co.
Schnebly Redland's Winery & Brewery
South Beach Brewing Company
The Tank Brewing Co.
Titanic Brewery & Restaurant
Tripping Animals Brewing Co.
Wynwood Brewing Company

GMCVB partnered with the technology company Bandwango, based in Salt Lake City, Utah, to launch this passport. Their team has successfully launched many gamified craft beverage trails with destinations in North America. The Miami Craft Beer Pass is an innovative way to further highlight the many culinary options and experiences in Miami’s diverse neighborhoods and showcase the city’s unique flavors.

Find more information on the craft brewing scene here or contact us for more details on the Miami Craft Beer Pass. For media inquiries, please contact Chiara Peretti at chiara.peretti@aboutdci.com.

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About the Greater Miami Convention and Visitors Bureau (GMCVB):

The Greater Miami Convention & Visitors Bureau (GMCVB) is an accredited, independent not-for-profit sales and marketing organization whose mission is to attract visitors to Greater Miami & Miami Beach for leisure, business, and conventions. For a vacation guide, visit our website at www.MiamiandMiamiBeach.com or call 1-888-76-Miami (US/Canada only) or 305-447-7777. To reach the GMCVB offices dial 305-539-3000. Meeting planners may call 1-800-933-8448 (US/Canada only) or 305-539-3071 or visit www.MiamiMeetings.com. To get further engaged with Greater Miami & Miami Beach, join the conversation by following us on our social media channels at Facebook.com/visitmiami, Twitter.com/miamiandbeaches, Instagram.com/miamiandbeaches and Pinterest.com/miamiandbeaches.

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Greater Miami Convention & Visitors Bureau Launches New Craft Beer Pass

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