Miami and Miami Beach Elevate Rainbow Spring LGBTQ+ Program with Global Expansion and Record Growth

Expanding Horizons: Rainbow Spring Returns with New Global Partnerships and Record-Breaking Growth in LGBTQ+ Tourism for Miami and Miami Beach

MIAMI, FL (January 27, 2025) — The Greater Miami Convention & Visitors Bureau (GMCVB) announces the return of Rainbow Spring. The annual LGBTQ+ program, now in its third year, runs March 1 through June 30. Diversity and inclusivity remain at the core of Miami and Miami Beach, and the Rainbow Spring initiative continues to grow and provide LGBTQ+ visitors with a dynamic array of unique programming and promotional offers, enhancing their experience throughout the spring season. This year, the GMCVB is once again joining forces with long-time partner, Expedia, and expanding the program’s international reach through an exciting new partnership with Booking.com. This collaboration will target key markets including Madrid, Berlin, Amsterdam, Milan, and Brussels, further cementing Greater Miami and Miami Beach as a global hub for LGBTQ+ travelers.

“Greater Miami and Miami Beach takes pride in being a welcoming community for LGBTQ+ travelers year-round,” said Dan Rios, GMCVB’s Director of LGBTQ+ Tourism Marketing. “With Rainbow Spring, we continue to offer meaningful experiences to ensure our LGBTQ+ visitors feel seen, celebrated, and represented when they visit.”

In past years, the GMCVB’s partnership with Expedia has propelled the Rainbow Spring program to remarkable growth, generating 27.8K total room nights, a 3.3% increase over 2023, and $17.2 million in gross bookings, resulting in an impressive 18.6% year-over-year growth. The partnership with Booking.com will leverage the platform’s extensive international network to connect travelers to tailored offers and exclusive experiences in Miami and Miami Beach, ensuring an even broader audience can discover all the destination has to offer. Bookings for the program are set to launch February 3.

For comprehensive LGBTQ+ information and exclusive offers, visit the program's dedicated website at RainbowSpring.com. The site will continue to feature special discounts on hotels, restaurants, and attractions, while highlighting a vibrant array of LGBTQ+ experiences and events. Popular choices offered around the destination include live music, karaoke, trivia nights, bingo, martini nights, and sports gatherings.

Greater Miami and Miami Beach is brimming with LGBTQ+ experiences year-round, and this spring offers an exciting lineup of events for all members of the community, such as:

• Winter Party Festival (February 26 – March 4): This annual queer music extravaganza unites the LGBTQ+ community in a celebration of diversity and unity across Greater Miami and Miami Beach.
• Miami Beach Pride (March 27 - April 6): Ten days of non-stop events ranging from rooftop movies to pool parties and VIP experiences.
• OUTshine LGBTQ+ Film Festival (April 17-24): A premier festival showcasing films from emerging and established LGBTQ+ filmmakers.
• SweetHeat (May 13-19): A popular Pride celebration created by women, for women, featuring events across South Beach, Wynwood, and Downtown Miami.
• Miami Beach Pride Concert (May 31 & June 1): A showcase to welcome Pride month featuring live DJs, on-stage performances, and a projection of lights on Ocean Drive.

Visitors can also enjoy a diverse array of LGBTQ+-owned and operated restaurants. Phuc Yeah, an Asian fusion restaurant, features queer influence and signature offerings like the “Say Gay” cocktail—a spicy twist on a mezcal margarita. Palace Bar & Restaurant and R House provide dazzling drag performances alongside nationally acclaimed food and entertainment. For an inventive dining experience, Tam Tam offers unique Vietnamese dishes with bold flavors, while Bakalo will take guests on an authentic Greek culinary journey.

To learn more about visiting Greater Miami and Miami Beach, explore MiamiandMiamiBeach.com.

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About The Greater Miami Convention & Visitors Bureau 
The Greater Miami Convention & Visitors Bureau (GMCVB) is an accredited not-for-profit sales and marketing organization whose mission is to attract visitors to Greater Miami and Miami Beach for leisure, business, meetings, and conventions. For a vacation guide, visit our website at www.MiamiandMiamiBeach.com or call 1.888.76. MIAMI (US/Canada only) or 305.447.7777. To reach the GMCVB offices, dial 305.539.3000. Meeting planners may call 1.800.933.8448 (US/Canada only) or 305.539.3071 or visit www.MiamiMeetings.com. To get further engaged with Greater Miami & Miami Beach, join the conversation by following us on our social media channels at Facebook.com/visitmiami, Twitter.com/visitmiami, Instagram.com/visitmiami, and Pinterest.com/visitmiami.