Rich Storytelling, Personalization and Artificial Intelligence Inspires Deeper Engagement with Miami and Miami Beach

MIAMI (December 15, 2022) — The Greater Miami Convention & Visitors Bureau (GMCVB) announced today the launch of its reimagined website at MiamiandMiamiBeach.com. The new and enhanced site will feature the latest in personalization and artificial intelligence in addition to innovative immersive experiences for deeper storytelling. Visitors actively planning a trip to Miami and Miami Beach will now have lightning-fast site searches aided by artificial intelligence designed to learn from user behavior to deliver the most relevant content. The website will allow for dynamic content personalization based on user’s behavior. Newly implemented keyword tags allow users to explore the site based on their topics of interest, helping travelers achieve a more personalized experience.

New persona-based site content will target the following personas: Explorer, Recharger, Family Traveler, Indulgent Traveler, and the Meeting Planner. The shift from “there is something for everyone” to “there is something for you” is designed to resonate in a deeper way and inspire travel. David Whitaker, President, and CEO of the Greater Miami Convention & Visitors Bureau (GMCVB) said: “The new website will better facilitate user engagement for our visitors and convention delegates, providing them with dynamic resources that uncover the best of the destination. We invite the world to learn more by visiting and exploring MiamiandMiamiBeach.com.”

Arming the would-be leisure visitor with resources such as integrated Localhood Google Stories, TripAdvisor visitor reviews, OpenTable restaurant bookings, and Threshold 360 virtual tours creates a more seamless travel planning experience. Similarly, meeting planners will have access to enhanced features including detailed partner listings and access to meeting space details, floorplans and image galleries. Meeting planners can now search hotels and venues based on their needs while the internal GMCVB sales team is empowered to create personalized webpages for specific meeting planner prospects.

Discover the new reimagined website for Miami and Miami Beach available in nine languages: English, Spanish, Creole, Portuguese, German, French, Italian, Mandarin and Russian - visit MiamiandMiamiBeach.com.

About the Greater Miami Convention and Visitors Bureau (GMCVB):

The Greater Miami Convention & Visitors Bureau (GMCVB) is an accredited, independent not-for-profit sales and marketing organization whose mission is to attract visitors to Greater Miami & Miami Beach for leisure, business and conventions. For a vacation guide, visit our website at www.MiamiandMiamiBeach.com or call 1-888-76-Miami (US/Canada only) or 305-447-7777. To reach the GMCVB offices dial 305-539-3000. Meeting planners may call 1-800-933-8448 (US/Canada only) or 305-539-3071 or visit www.MiamiMeetings.com.

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