GMCVB Partner Planning Workshop
Ignite the Season: Crafting a Campaign to Celebrate Arts & Culture
As the curtain rises on Greater Miami and Miami Beach’s vibrant fall arts season, join fellow tourism and cultural professionals in this dynamic, interactive workshop designed to inspire a powerful marketing campaign that shines a spotlight on Greater Miami’s diverse arts and culture scene. Together, we’ll explore key messaging, seasonal highlights, and creative tactics to attract culture-seeking travelers. Participants will collaborate in guided brainstorming sessions, share insights from their sectors, and help shape the vision for a destination-wide campaign that launches this fall. Come ready to contribute, connect, and help build the blueprint that positions Miami as a premier arts and culture destination.
The Final Quarter: Closing Strong and Planning Ahead
Convention Sales & Services
Join us for an interactive workshop where your insights and ideas will take center stage! Designed for meetings sales and service professionals, this session will empower you to co-create innovative strategies that will drive success to our community in the coming year. Collaborate with industry experts and peers to develop actionable plans tailored to our city’s unique opportunities. Together, we’ll dive into this year’s performance and market data and explore techniques to enhance client relationships and ensure our city shines as a premier meetings destination.
From Screen to Stage: Unlocking the Power of Set-Jetting, Gig-Tripping, and Film Incentives in Greater Miami
Greater Miami and Miami Beach is more than just a backdrop—it’s a star in its own right. With the rise of set-jetting and gig-tripping, travelers are flocking to destinations made famous by film, television, and live music. This panel explores how Miami’s vibrant entertainment scene, combined with competitive film incentives, can drive tourism, boost local economies, and elevate our destination’s global profile. Learn how to engage fans and turn cinematic moments into unforgettable visitor experiences. Discover how tourism and entertainment partners can collaborate to transform Greater Miami into a premier destination for entertainment-driven travel.
Queer Voices in Travel: Building Authentic Narratives Within Hospitality
LGBTQ+ Marketing Division
This panel explores how Queer media and influencers collaborate with destinations and their partners to tell stories that are both deeply personal and powerfully representative. From creating inclusive content to navigating brand goals, we’ll unpack how these partnerships foster visibility, trust and connection — and how destinations benefit from that authentic third-party voice. We’ll also look at how platforms like Expedia can help amplify and distribute these messages more broadly.
Connecting the Community with Tourism and Education Opportunities
Multicultural Development
We invite you to join us to exchange ideas designed to support and strengthen the economic sustainability of multicultural communities and heritage-related businesses and further connect them to tourism opportunities within Greater Miami & Miami Beach. From capacity-building and supporting cultural programming to elevating the visual arts and workforce development and scholarships through the BHI education program, we look forward to hearing from culture advocates, attractions, hotels and marketing professionals.
Marketing
Step into the huddle for a strategic session powered by the Greater Miami Convention & Visitors Bureau and Expedia Group. This
Step into the huddle for a strategic session powered by the Greater Miami Convention & Visitors Bureau and Expedia Group. This 45-minute, hands-on workshop invites our partners to help strategize the next phase of digital marketing plays for Greater Miami & Miami Beach.
In keeping with this year’s sports focus, we’ll examine how teamwork and alignment can amplify our reach; from headline-making sports and music campaigns to new opportunities for collaboration through co-branded creative, co-ops, and sponsorships. Through open dialogue and facilitated group discussion, we’ll work together to craft messaging that connects, strategies that convert, and campaigns that reflect the vibrancy of our destination. Let’s set the game plan—and win as one team.
From Sidelines to Headlines: Scoring Big with PR & Social Media
Marketing Communications
The game is changing—and Greater Miami & Miami Beach is playing to win. From the FIFA World Cup to Formula 1, global sporting events are capturing the world’s attention and driving record-setting tourism. But how can local hotels, attractions and neighborhood partners harness that momentum through public relations and social media? Join this interactive, sports-themed panel session where we’ll break down the playbook for success in today’s earned media and social arena. We’ll look at how to turn local experiences into national headlines, how to use real-time content to amplify cultural moments and how to work with athletes and influencers to bring global fans to our neighborhoods.
The Rhythm Is Miami: Unlocking the Power of Music to Drive Cultural Tourism
Miami is more than sunshine and sand—it’s a city alive with rhythm, where Afro-Caribbean beats, Latin grooves, jazz and electronic music pulse through its neighborhoods. In this dynamic session, we will explore how positioning Greater Miami & Miami Beach as a premier global music destination can elevate the visitor experience, extend the length of stay and drive year-round travel. Hotels, attractions, tour operators and DMOs are welcome to plug into the city’s growing music positioning.
Game On, Miami 2026: Leveraging Major Sporting Events for Tourism Growth
Sports, Film & Entertainment
Greater Miami and Miami Beach is set to take center stage on the global sports calendar with a thrilling lineup of events—from the College Football National Championship, Orange Bowl Quarterfinal, NHL Winter Classic, World Baseball Classic, FIFA World Cup and the return of the NASCAR Championship race in Homestead, 2026 is set to be a record year for sports in Greater Miami.
This panel explores how tourism and hospitality partners can capitalize on the influx of fans, international visitors, and global attention. Learn how to align your brand with these high-impact events, create unforgettable visitor experiences, and drive economic impact across the region. Join us as we dive into strategies for maximizing visibility, partnerships, and ROI during Greater Miami’s most exciting year in sports yet.
Game On: Leveraging 2025 Travel Trends through a Leisure Lens
Leisure Travel Industry Sales
Join the training camp, facilitated by the Travel Industry Sales Team and Expedia Group, to scout the field (trends), discuss the game plan (strategize) and formulate a post-game analysis (takeaways).
Maximizing Website Tools & Partner Exposure
Step into the huddle for a strategic session powered by the Greater Miami Convention & Visitors Bureau. This 45-minute, hands-on workshop invites our partners to help strategize the next phase of digital marketing plays for Greater Miami & Miami Beach.
In keeping with this year’s sports focus, we’ll examine how teamwork and alignment can amplify our reach; from headline-making sports and music campaigns to new opportunities for collaboration through co-branded creative, co-ops, and sponsorships. Through open dialogue and facilitated group discussion, we’ll work together to craft messaging that connects, strategies that convert, and campaigns that reflect the vibrancy of our destination. Let’s set the game plan—and win as one team.