![](/getmedia/775ac5e8-14dd-4bd1-8795-d518227dc090/MicrosoftTeams-image-family-on-beach-1440x900.jpg?width=600&resizemode=force)
![The Surfside Turtle Walk begins at the Surfside Community Center and includes 13 colorful turtle sculptures](/getmedia/c4bdf384-6fdf-424a-8a6b-1346a7638afc/Surfside_turtle_walk_1440x900.jpg?width=1000&resizemode=force)
Advertising & Marketing
The GMCVB’s Advertising Division consistently focuses on showcasing Greater Miami & Miami Beach’s uniqueness to those who are seeking an escape, with seemingly endless vacation activities or fulfilling their desires for an experience of a lifetime. Through targeted media and digital channels, the division offers a vast range of experiences that drive interest, demand and engagement with multifaceted personas. Key program performance indicators include messaging impact, attributable hotel and flight bookings, attributable site traffic, click-through rates, engagement rates, partner site traffic volume, overall site traffic and Miami Beach Convention Center (MBCC) leads.
Meet the Team
Advertising & Marketing Team
![Gisela Marti Gisela Marti](/getmedia/e90b5dbf-20b4-40fe-9eb1-a87ebeb7c04e/Gisela_Marti_headshot_132x136.jpg?width=132)
![TBD TBD](/getmedia/c2b6ba82-7bfa-4aa9-916d-3d983346f8e6/noimage-male-132x136.jpg)