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Destination Miami

Tourism is the largest component of Greater Miami and the Beaches economy in terms of employment and generation of tax revenues. In 2018, more than 16.5 million overnight visitors spent $18 billion dollars during their visit. Greater Miami and the Beaches has the highest mix of international visitors in the U.S. with half of overnight visitors coming from many parts of the world. The diverse culture and heritage of our community is found in vibrant neighborhoods throughout Greater Miami and is one of the key features that attracts visitors. During 2018, 69% overnight visitors were leisure travelers and almost 16% were here for business and conventions. Many of these conventions will benefit from the newly reimagined Miami Beach Convention Center, which welcomed its first convention in September 2018. Furthermore, during the same period, the number of jobs in hospitality grew to a record level of 145,100. In recognition of this, the GMCVB leads the process in creating a comprehensive travel and tourism development strategy targeting key and emerging markets that are aligned with the destination’s product offerings.


Greater Miami Convention & Visitors Bureau

The Official Destination Marketing Organization for Greater Miami and the Beaches. The Greater Miami Convention & Visitors Bureau (GMCVB) is a private, not-for-profit sales and marketing organization. It is a private-public partnership with more than 1,000 private business members and four local governments: Miami-Dade, City of Miami Beach, City of Miami and the Village of Bal Harbour.



Leading the strategic plan development, InterVISTAS is a management consulting firm with deep expertise in aviation, tourism and transportation. Founded in 1999, IVC has successfully delivered projects in over 75 countries around the world for over 500 clients, and are committed to working collaboratively with clients to apply vision and expertise to achieve results. The GMCVB Strategic Plan team is comprised of industry experts in tourism, strategy and aviation.



The Strategic Plan will incorporate principals established by DestinationNEXT, a powerful tool developed by Destinations International to help destination organizations further entrench their rightful place in the visitor economy ecosystem. DestinationNEXT assists in the development of best practices, practical actions and strategies for destination marketing organizations (DMOs) to enhance their competitiveness in a changing world. More information can be found here.