“THE GOOOOOAAAAAL IS LOVE” at The Betsy

Fútbol, projection mapping and public art come together on The Betsy’s Orb during the 2026 FIFA World Cup. “THE GOOOOOAAAAAL IS LOVE” at The Betsy runs June 11 through July 18, with nightly projections from sunset to 11 p.m. Presented on the Orb between The Betsy Hotel’s buildings near 14th Place and Ocean Drive in Miami Beach, the immersive installation transforms the spherical landmark into a cinematic canvas.

Created by [dNASAb], the work was developed specifically for the Orb’s rounded architectural form, using digital projection mapping, original music, aerial imagery and experimental visual techniques. The project frames fútbol as a shared cultural language tied to passion, identity, memory and collective joy, while reflecting the global energy surrounding Miami Beach during the World Cup.

The installation also incorporates the message “Protect What You Love,” inviting viewers to consider the places, communities, cultures and ecosystems that shape daily life. Funded by the Pérez and Knight Foundations, the free public activation can be viewed from the alleyway between The Betsy’s buildings throughout the tournament.