Alex Prager's Mirage Factory
Dec 02, 2025 - Dec 05, 2025
An immersive installation brings a cinematic vision of Los Angeles to 430 Lincoln Road as visual artist and filmmaker Alex Prager debuts a multisensory environment inspired by the city’s mythology and Golden Age allure. Created in partnership with Capital One and The Cultivist, the experience opens during Miami Art Week and offers visitors a staged journey through Los Angeles across eras, from an imagined orange grove to the glow of Hollywood Boulevard at dusk.
The Mirage Factory extends Prager’s long-running exploration of the boundary between the fabricated and the real, crafting a mise-en-scène where nostalgia, glamour and illusion converge. Alongside the public installation, select Capital One cardholders will have access to exclusive programming, including a curated dinner by Michelin-starred chef Dave Beran and Martinis at The Mirage, both accompanied by live music.
Visitors can also browse merchandise created by Prager for the installation, with proceeds supporting charity.
This pop-up installation is open December 2–5 at 430 Lincoln Road.