PARAISO Miami Swim Week

It’s only natural that Greater Miami & Miami Beach – a destination where bikini season is all year long – should play host to the swimwear industry’s splashiest annual event. Paraiso Miami Swim Week, from May 28–31, 2026, is an experiential presentation that highlights resort wear fashion, wellness, beauty and lifestyle with runway shows and specials events throughout South Beach. This is when all the major labels and up-and-coming designers come out to play, vying for the attention of the fashion elite, from editors to bloggers, influencers and buyers.

Paraiso Swim Week is Miami’s sexiest summer kick-off event, packed with models, celebrities and socialites all bouncing around the hottest spots in town dressed up in the least amount of clothing possible. It’s a lot to take in, and not everything is open to the public – though we’ve got the lowdown on the best of what is. Below, we’re breaking down all things Paraiso Swim Week, from runway shows and designer debuts to pop-up experiences, VIP events, beachfront activations and more.

Paraiso Fashion

Anchored by an oceanfront runway tent in Collins Park, Paraiso Miami Sweek Week hosts over 50 events throughout the long weekend, including fashion shows, VIP dinners, private cocktail parties, fitness and wellness activations and concerts. Paraiso Fashion is the cornerstone of the festival, with a packed lineup of runway shows that platform the latest trends in swim and resortwear while championing diversity and inclusivity.

Paraiso Music

Paraiso Music hinges on live performances throughout the weekend, featuring top talent for major cultural moments. The 2026 lineup has yet to be announced, but past years have included entertainers like Ty Dolla Sign, Mau y Ricky, Vintage Culture and others.

Paraiso Social

From cocktail hours and dinners to brunches and after parties, Paraiso Social creates an opportunity for attendees to network, socialize and have fun. These events take place throughout South Beach at top destinations like MILA, Harbour Club, Tala Beach at 1 Hotel, The Ritz-Carlton South Beach and more.

Paraiso Wellness

Fitness and wellness are central to Paraiso Miami Sweek. Paraiso Wellness has partnered with The Retreat Miami to bring the brightest minds in wellness for unforgettable activations and experiences with a holistic approach, from sunrise yoga to beach clean ups and more.

Designers

The swim and resort wear designers that participate in Paraiso Miami Swim Week are the who’s who of the swim fashion industry. Through the years, these have included more than 100 global designers, among them Agua Bendita, ALC, Beach Bunny, Beach Riot, Chloe, Cia Maritima, Eberjey, Ganni, L*Space, Luli Fama, Mikoh, Nike Swim, Sinesia Karol, Vitamin A, Wild Fox and Vix by Palau Hermanny, along with South Florida-born labels like Peixoto, Montce, Simonett, Perry Ellis and Silvia Tcherassi.

Tickets

Single day general admission passes are priced at $750 and include 3 same-day runway shows in the main tent. Multi-day passes and VIP experiences are also available.

By: Shayne Benowitz | March 17, 2026

Image courtesy of PARAISO