Tequila Town Opening Weekend

An immersive, multi-room experience exploring the origins and culture of tequila debuts at Tequila Town with a four-day opening weekend.

Tequila Town Opening Weekend takes place April 2 through 5 beginning at 4 p.m. each day. Spanning more than 25,000 square feet, the installation combines art, storytelling, music and interactive environments to trace tequila’s journey from the agave fields of Jalisco to contemporary global culture.

Guests move through a series of themed spaces, including a simulated train ride through agave landscapes, a tahona-style production area, tasting rooms and lounges that highlight the spirit’s history, production techniques and evolving flavor profiles. Along the way, guided tastings, cocktails and traditional snacks are integrated into the experience, alongside visual installations and photo-ready environments.

Designed as a self-guided, sensory-driven event, the experience blends cultural narrative with nightlife elements, culminating in an indoor-outdoor mercado space featuring music, food and additional activations. The event is open to guests 21 and over with valid identification required.