Collins Avenue/Ocean Drive Shopping District

Collins Avenue/Ocean Drive Shopping District

South Beach is central to the story of Miami's evolution as an arts, fashion, cultural, celebrity and entertainment hub.

If any street is synonymous with South Beach, it’s Ocean Drive, which features (along with many restaurants, art deco hotels and galleries) more than 30 designer brands. Located in the heart of South Beach, Ocean Drive is, by default, the linchpin street in setting the fashion trends of Greater Miami & Miami Beach. With a clothing boutique around every corner, Collins Avenue has been referred to as the Capital of Cool, due to the youthful fashions and unique accessories that appeal to those of us who like to stay ahead of the curve.

From fashion models to club kids to graffiti artists, Miami draws creatives with its chameleon-like ability to stay on-trend. The retail mix appeals to a younger crowd with stores such as Zara, Free People and H&M. Boutique hotels abound, including The Tony Hotel, a completely refurbished property at Collins Avenue and 8th Street.

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