Collins Avenue/Ocean Drive Shopping District

Ocean Drive

Ocean Drive

Ocean Drive Art Deco

Ocean Drive Art Deco

Collins Avenue/Ocean Drive Shopping District

South Beach is central to the story of Miami's evolution as an arts, fashion, cultural, celebrity and entertainment hub. The Collins Avenue and Ocean Drive Shopping District has been an edgy fashion mecca since the late 1980s, when the visionary developer Tony Goldman began buying properties and reshaping this beachfront neighborhood with a mix of restaurants, nightclubs, retailers and hotels.

If any street is synonymous with South Beach, it’s Ocean Drive, which features (along with many restaurants, art deco hotels, and galleries) more than 30 designer brands, such as Guess, Armani, Tommy Hilfiger, and Kenneth Cole. Located in the heart of South Beach, Ocean Drive is, by default, the linchpin street in setting the fashion trends of Miami. With a clothing boutique around every corner, Ocean Drive has been referred to as the Capital of Cool, due to the youthful fashions and unique accessories that appeal to those of us who like to stay ahead of the curb.

From fashion models to club kids to graffiti artists, Miami draws creatives with its chameleon-like ability to stay on trend. The retail mix appeals to a younger crowd with stores like Zara, Uggs, Free People and H&M. Boutique hotels abound, including The Hotel, a completely refurbished property at Collins Avenue and 8th Street.

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