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DestinationMiami Strategic Plan Process

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Contact: Suzie Sponder, Sr. Director of Communications, GMCVB, 305-539-3099, Suzie@gmcvb.com

The Greater Miami Convention & Visitors Bureau Launches DestinationMiami Strategic Plan Process for the Visitor Industry of Greater Miami and the Beaches

The strategic plan development will engage the community and set a roadmap to reinforce Greater Miami’s position as a world-class destination

Miami, FL – March 7, 2019 – The Greater Miami Convention & Visitors Bureau (GMCVB) is currently in the planning and research phase for the DestinationMiami strategic plan process; an action-oriented and forward- thinking plan designed to address critical issues for Greater Miami’s travel and tourism industry. The DestinationMiami strategic plan will closely evaluate Greater Miami’s assets and challenges in order to develop a business plan serving as a roadmap to drive the travel and tourism industry forward the next 5 years. The process will analyze Greater Miami’s tourism industry trends and create a plan to keep the destination’s position as a highly-desired, top global brand in an ever-shifting competitive marketplace.

After an extensive selection process to find a consultancy-partner to assist in the strategic plan process, the GMCVB entered into agreement with global consultancy firm, InterVISTAS Consultancy - experts in destination master planning and consumer research. InterVISTAS, with extensive consultancy experience in tourism, aviation and transportation organized a project team consisting of professionals with expertise in meetings industry trends, leisure travel industry trends, community engagement, competitive analysis and strategic planning development.

“The Greater Miami brand is as strong as it has ever been, and yet we do not take our success for granted,” said William D. Talbert, III, CDME. “It is a competitive landscape and the GMCVB is committed to staying at the forefront of travel promotion in order to keep and grow our share of the travel and tourism business. The DestinationMiami strategic plan will ensure we are aligned with the most relevant priorities identified via valuable input from community leaders, hospitality industry and local residents alike.”

The strategic plan is currently in stage one of development which includes stakeholder and community engagement. This important initial phase is crucial in identifying the most relevant topics to the travel and tourism industry and the destination as a whole. Phase one will consist of one-on-one interviews with community leaders and community town halls meetings in strategic and growing multicultural neighborhoods such as Downtown Miami, Hialeah, Miami Beach, North Dade, Historic Overtown and South Dade. The community town hall meetings have been set as follows:

Hialeah / Monday, March 18th – 5:00p to 7:00p
Hialeah Park Racing & Casino
Citation Room (Racetrack Building)
2200 E. 4th Avenue
Hialeah, FL 33013

Historic Overtown / Tuesday, March 19th – 6:00p to 8:00p
Historic Overtown Performing Arts Center
1074 NW 3rd Avenue
Miami, FL 33136

Downtown Miami / Monday, April 29th – 5:00p to 7:00p
Adrienne Arsht Center
Peacock Foundation Studio – located on the 1st floor of the Ziff Ballet Opera
100 SE 2nd Street
Miami, FL 33131

Doral / Tuesday, April 30th – 6:00p to 7:30p
InterContinental Doral
2505 NW 87th Avenue
Doral, FL 33172

Miami Beach / Thursday, May 2nd – 5:00p to 7:00p
Miami Beach Botanical Garden
Banyan Room
2000 Convention Center Drive
Miami Beach, FL 33139

South Dade / Tuesday, May 7th – 5:00 to 7:00p
South Miami-Dade Cultural Arts Center
Lab Theater
10950 SW 211 Street
Cutler Bay, FL 33189

North Dade / Wednesday, May 8th – 5:00p to 7:00p
Florida International University
Kovens Conference Center – Room 117
3000 NE 151st Street
North Miami, FL 33181

Kendall / Thursday, May 9th – 5:00p to 7:00p
Hilton Miami Dadeland
9100 North Kendall Drive
Miami, FL 33176

Coral Gables / Wednesday, May 1st – 5:00p to 7:00p
Coral Gables Museum
285 Aragon Avenue
Coral Gables, FL 33134

In addition, focus groups with business leaders representing hospitality, technology and millennial interests are part of the initial phase which is deeply rooted in community engagement. The results from phase one will be followed by data and trend analysis, competitive assessment and visioning workshops – all to culminate with a final master plan that will set forth Greater Miami’s roadmap to hold its positioning as a leading global destination.

For more information about the GMCVB’s Strategic Plan Process, please visit: www.DestinationMiami.org

About the Greater Miami Convention & Visitors Bureau

The Greater Miami Convention & Visitors Bureau (GMCVB) is an accredited not-for-profit sales and marketing organization whose mission is to attract visitors to Greater Miami and the Beaches for leisure, business and conventions. For a vacation guide, visit our website at www.MiamiandBeaches.com or call 1.888.76.MIAMI (US/Canada only) or 305.447.7777. To reach the GMCVB offices dial 305.539.3000. Meeting planners may call 1.800.933.8448 (US/Canada only) or 305.539.3071 or visit www.MiamiMeetings.com. To get further engaged with Miami and the Beaches, join the conversation by following us on our social media channels at Facebook.com/visitmiami, Twitter.com/miamiandbeaches, Instagram.com/miamiandbeaches & Pinterest.com/miamiandbeaches.