Swim Fashion Week Paraiso Miami Beach

Swim Fashion Week Paraiso Miami Beach

Jul 8 - 12, 2020
10:00 AM to 12:00 AM

Swim Fashion Week® opened its doors in Miami Beach 2002 to unveil a brand new breed of experiential festival that creatively united the world’s favorite fashion, wellness, beauty and lifestyle brands. A multi-day fashion fair centralized in Collins Park and stretching to all surrounding areas of South Beach, SFW® champions the core values of innovation, originality and discovery through must-see events, imaginative activations, exclusive launches, runway presentations, and collaborations in design, music, wellness, art and social media.

With over 40 events in four days, SWF® brought a uniquely elevated, unified event showcase to the globally recognized Miami scene. Content from the festival quickly went viral, with event imagery capturing the world’s attention. Runway shows with top designers and style-setting supermodels and celebrities, educational panels with respected business leaders, cutting-edge fitness and wellness programming and art exhibits, surprise music performances with headlining talent and pop-up conceptual retail experiences — Swim Fashion Week® has something to engage everyone.

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