Boss X Aston Martin Pop Up

A retail activation at Aventura Mall brings Formula 1 culture into a public-facing experience centered on fashion and motorsport. Taking place Thursday, April 30, the BOSS x Aston Martin pop-up at Center Court features a live Q&A with Formula 1 driver Fernando Alonso, offering attendees insight into his career and perspective on the sport.

Hosted by Jolie Sharpe, the conversation is open to the public and provides an opportunity to hear directly from one of the sport’s most accomplished drivers. A limited number of guests may also access a meet-and-greet experience with Alonso through a qualifying in-store purchase made in advance.

The pop-up includes a curated retail environment with food and beverage offerings, along with select merchandise and event-specific activations. Presented in collaboration with the Aston Martin Aramco Formula One® Team, the event connects motorsport culture with contemporary fashion in a central mall setting.